I thought I was doing everything right.

I was grinding every day. Waking up early. Staying up late. Tweaking my website. Refining my offer. Adjusting my branding. Making sure every detail was perfect.

But despite all that effort… nothing was changing.

Revenue stalled. Growth slowed. I felt stuck.

I started questioning everything.

“Am I missing something?”

“Do I even have what it takes?”

“Why is this so much harder than it should be?”

And if I’m being honest, I started resenting the business. I was doing everything I thought I should be doing. But for what? It felt like I was spinning my wheels with nothing to show for it.

Then, I took a step back.

And that’s when I realized…

I was spending all my time fixing what wasn’t broken.

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The things that actually had momentum? I was barely touching them.

Instead of doubling down on what was working, I was spreading myself too thin—trying to force things that didn’t have traction.

I was so focused on improving that I lost sight of growing.

And that’s when I made a huge shift.

Momentum is everything in business.

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When I finally stopped forcing things and put 90% of my energy into what was already working, everything changed.

✅ The business started scaling faster than ever.

✅ My wife’s revenue doubled in just six months.

✅ We built an audience that actually wanted to buy.

All because I stopped chasing perfection and started chasing momentum.

So, let’s break this down.

Why Do We Waste Time on the Wrong Things?

There are a few reasons why entrepreneurs fall into this trap.

1. Fear of Change

It’s easier to “fix” things than to take big action. You feel productive, but you’re not actually moving forward.

Fixing your logo? Safe.

Launching a new offer? Scary.

Most people would rather tweak what exists than push into the unknown.

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2. Perfectionism

We tell ourselves that once we get this one thing right, everything will fall into place.

But business doesn’t work like that.

Success comes from speed, execution, and iteration. Not from making things perfect before you launch.

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3. Avoiding What Actually Matters

Deep down, you know what you should be focusing on.

But it’s hard. It’s uncomfortable.

So instead, you procrastinate by “working” on things that don’t move the needle.

The key to breaking out of this? Recognizing where your business already has momentum.

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How to Identify What’s Already Working

The best way to find momentum is to look at where you’re already seeing results.

Ask yourself:

✅ Where am I getting the most engagement?

✅ What’s driving the most revenue?

✅ Which offers are people buying without hesitation?

✅ Where am I getting organic traction?

Whatever your answers are—THAT’S where you need to focus.

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Shifting 90% of Your Energy to Momentum

Once you know what’s working, the next step is simple.

✅ Maintain everything else, but don’t waste time improving it.

✅ Shift 90% of your effort to the area of your business that’s taking off.

✅ Push harder, scale faster, and double down on momentum.

For me, this meant focusing on content that was already getting traction, scaling my offers, and optimizing the sales process.

And guess what?

Within a month, everything shifted.

Our revenue started climbing. My audience started growing. And suddenly, the business felt easy again.

Why This Strategy Works

Momentum is the most powerful force in business.

Instead of spending months or years trying to force something to work, you’re riding the natural growth of what’s already successful.

It’s like running downhill instead of uphill.

The effort is the same, but the results come faster.

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Applying This to Your Business

Right now, take a look at your business.

Where are you seeing the most momentum?

That’s your answer.

That’s where you need to go all in.

And if you do that, I guarantee—growth will come faster than you ever thought possible.

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Business isn’t about doing more. It’s about doing more of what’s already working.

So take a look at your business right now. Where’s your momentum?

That’s your sign to stop second-guessing and start scaling. 🚀

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